RESUME // | samanthaclapton.com

Responsible for developing a strategic multi-channel marketing plan to drive user engagement and program awareness for the newly formed Department of Education at Boston Children’s.
Implement analytics and reporting protocols for all digital marketing campaigns to capture user behavior and utilize relevant data to shape future campaigns.
Build and test email campaigns in Marketo and manage up-to-date guide of best practices for mobile optimization, audience segmentation and nurture campaigns.
Write and design engaging content and artwork for social media, email and web campaigns.
Manage the creative team, external vendors and client relations to ensure communications are clear and business goals are met.
Oversee all marketing related projects and optimize job workflows to reduce turnaround time and deliver relevant content and campaigns to market quickly and efficiently.
Responsible for hiring and managing department interns, providing mentorship, and creating meaningful learning experiences to rising college seniors.

Assisted in the cultivation, solicitation, and stewardship process of major gifts ($100,000+) by managing donor relationships, planning and staffing engaging events and volunteer opportunities, and writing personalized solicitation proposals.
Actively oversaw the management of large donor portfolios in Raiser’s Edge to track all donor interactions from cultivation to stewardship and prepared detailed reports to track donor activity, manager activity, and financial summaries.
Prepared presentations on behalf of hospital executives, physicians and volunteer solicitors for VIP events and solicitations.
Collaborated with hospital staff, hospital marketing, donor relations, and donor families to create media plans for VIP and celebrity visits.
Created marketing strategies for third party events such as the 2016 Slam Dunk for Boston Children’s and Boston Investment Conference to maximize public exposure and drive revenue.
Provided administrative support to the Senior Director, Director, and Senior Officer of the Principle and Major Gifts team.

Contract position to conduct a brand audit of Boston Children’s Hospital’s main campus and satellite locations, internal and external websites, and all applications used by hospital personnel as part of an effort to solidify brand standards and strengthen brand presence in the highly competitive health care market.
Created and maintained a complex database of all hospital branded materials to ensure they all are up to current brand standards, identified all materials that were not up to brand standards, and created detailed reports of those items to present to the Director of Creative Services.
Worked in collaboration with Boston Children’s employees from varying departments as well as third party vendors to coordinate and execute changes to branded materials.
Worked in collaboration with the design team to develop and design on-brand and on-message marketing campaigns, materials for print and web platforms, signage, event collateral, and other promotional materials.
Assisted in the redesign of hospital forms and policies by creating and implementing a new universal template to be used in the creation of all future documents and reformatting existing documents within the hospital’s SharePoint site and eLibrary.
Assisted in the management and re-brand of Boston Children’s Hospital internal website.